{"id":162,"date":"2017-12-09T06:48:46","date_gmt":"2017-12-09T05:48:46","guid":{"rendered":"http:\/\/blogg.land.se\/joellinderoth\/?p=162"},"modified":"2017-12-09T06:48:46","modified_gmt":"2017-12-09T05:48:46","slug":"har-vi-peakat","status":"publish","type":"post","link":"https:\/\/blogg.land.se\/joellinderoth\/har-vi-peakat\/","title":{"rendered":"Har vi peakat?"},"content":{"rendered":"<p><strong>Den som varit det minsta intresserad av den svenska \u00f6lutvecklingen de senaste \u00e5ren har s\u00e5 klart noterat det starkt v\u00e4xande antalet bryggerier p\u00e5 den svenska \u00f6lscenen. Vecka f\u00f6r vecka, m\u00e5nad f\u00f6r m\u00e5nad s\u00e5 har fler och fler bryggerier satts i produktion och vi har kunnat smaka deras \u00f6l. Men \u00e4r expansionen \u00f6ver nu?<\/strong><\/p>\n<p>N\u00e5gon g\u00e5ng m\u00e5ste det ju n\u00e5 toppen p\u00e5 volymkurvan, s\u00e5 enkelt \u00e4r det ju. Och n\u00e5gra j\u00e4rtecken finns det ju, 2-3 bryggerier har lagt av, Slottsk\u00e4llan k\u00f6ptes av Coppersmiths och en hel del bryggerier tittar nog p\u00e5 tim\u00e5tg\u00e5ngen och pl\u00e5nboken och t\u00e4nker&#8230; &#8221;n\u00e4r ska det v\u00e4nda?&#8221;. V\u00e4ldigt m\u00e5nga svenska bryggerier befinner sig just nu i slutet av f\u00f6rsta fasen i ett f\u00f6retags liv och m\u00e5ste st\u00e4lla sig fr\u00e5gan om man ska satsa och kanske kunna b\u00f6rja ta ut l\u00f6n eller om man ska forts\u00e4tta k\u00f6ra p\u00e5 med of\u00f6rminskad styrka.<\/p>\n<p>Ett av alla bryggerier som best\u00e4mt sig f\u00f6r att \u00f6ka \u00e4r j\u00e4mtl\u00e4ndska Revsund och deras situation \u00e4r ganska vanlig bland svenska bryggerier.<\/p>\n<p><span>\u2013 Nu har vi utrustning s\u00e5 vi klarar oss ett tag, det \u00e4r tiden som inte riktigt r\u00e4cker till. Vi har b\u00e5da ett heltidsjobb och l\u00e4gger n\u00e4stan varsin heltid \u00e4ven p\u00e5 bryggeriet, s\u00e4ger Jonasson i en <a href=\"http:\/\/www.land.se\/mat-dryck\/ol\/bryggeriet-i-revsund-tar-hjalp-av-fjallturismen\/\">artikel h\u00e4r p\u00e5 Land.<\/a><\/span><\/p>\n<p><strong>Och det \u00e4r ju s\u00e5 det \u00e4r, det tar tid att brygga \u00f6l.<\/strong> Det tar tid att flaska \u00f6l, etikettera \u00f6l och dessutom ska man st\u00e4da det d\u00e4r bryggeriet g\u00e5ng efter g\u00e5ng efter g\u00e5ng efter annan. Och s\u00e5 tar det tid att s\u00e4lja \u00f6len. Eller kanske inte att s\u00e4lja den men att distribuera den.<\/p>\n<p>S\u00e5 d\u00e4r sitter man. Med ett f\u00f6rbannat gott \u00f6l som v\u00e4ldigt m\u00e5nga vill dricka men man m\u00e5ste investera f\u00f6r att kunna v\u00e4xla upp, skaffa ett st\u00f6rre bryggverk, skaffa en starkare budbil, sl\u00e4ppa en n\u00e5gon ny kraft i verksamheten som kan se till att man hinner brygga varje dag hela veckan.<\/p>\n<p>Klart n\u00e5gra ser sig om och t\u00e4nker &#8211; vad fan, jag pallar inte.<\/p>\n<p>Trots att det \u00e4r s\u00e5 roligt.<\/p>\n<p>Men har vi peakat? Nja, det har vi inte.<\/p>\n<p><strong>Det forts\u00e4tter att dyka upp nya bryggerier.<\/strong> De flesta fortfarande med hembryggning som gett mersmak, med dr\u00f6mmen om att servera SIN \u00f6l p\u00e5 den lokala puben och med ambitionen att bli en lokal leverant\u00f6r av den d\u00e4r h\u00e4rligt skummande drycken.<\/p>\n<p>N\u00e5gra kommer att stanna d\u00e4r. N\u00e5gra kommer att satsa vidare och sikta p\u00e5 st\u00f6rre marknader. Och n\u00e5gra kommer att starta, v\u00e4xla upp och sedan packa ihop och g\u00e5 tillbaka till hembryggningen igen.<\/p>\n<p>Men har vi peakat? Nja, inte \u00e4n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Den som varit det minsta intresserad av den svenska \u00f6lutvecklingen de senaste \u00e5ren har s\u00e5 klart noterat det starkt v\u00e4xande antalet bryggerier p\u00e5 den svenska \u00f6lscenen. Vecka f\u00f6r vecka, m\u00e5nad f\u00f6r m\u00e5nad s\u00e5 har fler och fler bryggerier satts i produktion och vi har kunnat smaka deras \u00f6l. Men \u00e4r expansionen \u00f6ver nu? N\u00e5gon g\u00e5ng&#8230;<\/p>\n","protected":false},"author":254,"featured_media":165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Har vi peakat? - \u00d6l-Land | Joel Linderoth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogg.land.se\/joellinderoth\/har-vi-peakat\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Har vi peakat? - \u00d6l-Land | Joel Linderoth\" \/>\n<meta property=\"og:description\" content=\"Den som varit det minsta intresserad av den svenska \u00f6lutvecklingen de senaste \u00e5ren har s\u00e5 klart noterat det starkt v\u00e4xande antalet bryggerier p\u00e5 den svenska \u00f6lscenen. 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