{"id":2322,"date":"2023-04-29T18:21:37","date_gmt":"2023-04-29T16:21:37","guid":{"rendered":"https:\/\/blogg.land.se\/joellinderoth\/?p=2322"},"modified":"2023-05-03T07:51:30","modified_gmt":"2023-05-03T05:51:30","slug":"ko-varnar-poppels-med-hot-om-vite","status":"publish","type":"post","link":"https:\/\/blogg.land.se\/joellinderoth\/ko-varnar-poppels-med-hot-om-vite\/","title":{"rendered":"KO varnar Poppels med hot om vite"},"content":{"rendered":"

Bryggeriet Poppels<\/strong> f\u00e5r inte visa sina \u00f6l p\u00e5 bilder d\u00e4r det f\u00f6rekommer ”en tallrik med mat, en tunna, en person i en industrilokal, en sten i naturen eller intill matingredienser”. Det skriver Konsumentombudsmannen i ett f\u00f6rel\u00e4ggande som kan komma att f\u00f6r\u00e4ndra bryggeriers marknadsf\u00f6ring rej\u00e4lt. Om Poppels bryter mot f\u00f6rel\u00e4ggandet kostar det stora summor.<\/span><\/p>\n

Det \u00e4r inte helt l\u00e4tt att marknadsf\u00f6ra alkohol i Sverige. I ren reklam m\u00e5ste annons\u00f6ren ha med rej\u00e4la varningsplattor, man f\u00e5r inte vara osaklig och man f\u00e5r inte visa alkoholhaltiga drycker p\u00e5 bilder som inneh\u00e5ller mer \u00e4n sj\u00e4lva produkten. Och det \u00e4r det sistn\u00e4mnda som Konsumentverket menar att Poppels g\u00f6r p\u00e5 sina sociala medier.<\/p>\n

I sitt f\u00f6rel\u00e4ggande, som publicerades den 21 april i \u00e5r, skriver man:<\/p>\n

”Konsumentombudsmannen, KO, f\u00f6rbjuder Poppels Bryggeri att marknadsf\u00f6ra alkohol till konsumenter i sociala medier genom att visa bilder f\u00f6retagets \u00f6l intill en tallrik med mat, p\u00e5 en tunna, med en person i en industrilokal, p\u00e5 en sten i naturen eller intill matingredienser.”<\/span><\/p>\n

Kollar man p\u00e5 Poppels Instagram-fl\u00f6de s\u00e5 ser man att de allra flesta inl\u00e4gg (enligt vad jag kan bed\u00f6ma) h\u00e5ller sig inom ”r\u00e4tt” gr\u00e4ns, de inneh\u00e5ller \u00f6len och ingenting mer, men n\u00e5gra kombinerar \u00f6len med mat.<\/p>\n

S\u00e5 h\u00e4r ser de flesta av inl\u00e4ggen ut:<\/p>\n

\"\"
Poppels Insta-fl\u00f6de. Foto: Sk\u00e4rmdump.<\/figcaption><\/figure>\n

H\u00e4r \u00e4r tv\u00e5 exempel som kombinerar \u00f6l och mat och som uppenbarligen f\u00e5tt KO att mena att g\u00e5r \u00f6ver de gr\u00e4nser som marknadsf\u00f6ringslagen s\u00e4tter.<\/p>\n

\"\"
Bilder fr\u00e5n Poppels Insta-fl\u00f6de. Foto: Sk\u00e4rmdump.<\/figcaption><\/figure>\n

\"\"<\/p>\n

Bilder fr\u00e5n Poppels Insta-fl\u00f6de. Foto: Sk\u00e4rmdump.<\/p>\n

Nu har jag inte l\u00e4st hela f\u00f6rel\u00e4ggandet, jag har best\u00e4llt det fr\u00e5n Konsumentverket, men n\u00e5gra fr\u00e5gor inst\u00e4ller sig direkt, i synnerhet som det inte \u00e4r ovanligt att posta bilder p\u00e5 sociala medier p\u00e5 detta s\u00e4tt. Den f\u00f6rsta \u00e4r s\u00e5 klart om ett inl\u00e4gg i sociala medier \u00e4r att likst\u00e4lla med marknadsf\u00f6ring? Den andra \u00e4r om Poppels bara \u00e4r att definiera som ett bryggeri? Man driver ju \u00e4ven tv\u00e5 restauranger vilket ju borde kunna inneb\u00e4ra att man f\u00e5r visa bilder p\u00e5 dryck och mat – det \u00e4r det ju m\u00e5nga krogar som g\u00f6r. Den tredje fr\u00e5gan som ocks\u00e5 m\u00e5ste st\u00e4llas \u00e4r summan p\u00e5 vitet. Om Poppels publicerar en bild som KO anser bryta mot regelverket s\u00e5 ska de betala 1 miljon kronor om jag f\u00f6rst\u00e5r det r\u00e4tt. Det \u00e4r ganska mycket pengar det…<\/p>\n

Jag hoppas f\u00e5 hela skrivelsen s\u00e5 snart som m\u00f6jligt och d\u00e5 hoppas jag kunna f\u00f6rst\u00e5 lite mer om hur det \u00e4r t\u00e4nkt. Det ska ocks\u00e5 bli intressant att se vad Poppels anser om det hotande vitet. Och hur det kommer p\u00e5verka samtliga svenska bryggerier, det \u00e4r ju m\u00e5nga som publicerar bilder p\u00e5 sina \u00f6l d\u00e4r det inte bara \u00e4r \u00f6l med p\u00e5 bilden. Forts\u00e4ttning f\u00f6ljer…<\/p>\n

H\u00e4r hittar du f\u00f6rel\u00e4ggandet<\/a>.
\nH\u00e4r \u00e4r Poppels Instagram-fl\u00f6de<\/a>.<\/p>\n

Tipsa g\u00e4rna om ni l\u00e4ser n\u00e5got om detta n\u00e5gon annanstans, jag vill f\u00f6rst\u00e5 hur det h\u00e4nger ihop.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bryggeriet Poppels f\u00e5r inte visa sina \u00f6l p\u00e5 bilder d\u00e4r det f\u00f6rekommer ”en tallrik med mat, en tunna, en person i en industrilokal, en sten i naturen eller intill matingredienser”. Det skriver Konsumentombudsmannen i ett f\u00f6rel\u00e4ggande som kan komma att f\u00f6r\u00e4ndra bryggeriers marknadsf\u00f6ring rej\u00e4lt. Om Poppels bryter mot f\u00f6rel\u00e4ggandet kostar det stora summor. Det \u00e4r…<\/p>\n","protected":false},"author":254,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[60],"yoast_head":"\nKO varnar Poppels med hot om vite - \u00d6l-Land | Joel Linderoth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogg.land.se\/joellinderoth\/ko-varnar-poppels-med-hot-om-vite\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KO varnar Poppels med hot om vite - \u00d6l-Land | Joel Linderoth\" \/>\n<meta property=\"og:description\" content=\"Bryggeriet Poppels f\u00e5r inte visa sina \u00f6l p\u00e5 bilder d\u00e4r det f\u00f6rekommer ”en tallrik med mat, en tunna, en person i en industrilokal, en sten i naturen eller intill matingredienser”. Det skriver Konsumentombudsmannen i ett f\u00f6rel\u00e4ggande som kan komma att f\u00f6r\u00e4ndra bryggeriers marknadsf\u00f6ring rej\u00e4lt. Om Poppels bryter mot f\u00f6rel\u00e4ggandet kostar det stora summor. 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