{"id":350,"date":"2018-09-19T09:06:23","date_gmt":"2018-09-19T07:06:23","guid":{"rendered":"https:\/\/blogg.land.se\/joellinderoth\/?p=350"},"modified":"2018-09-20T06:43:59","modified_gmt":"2018-09-20T04:43:59","slug":"little-rocket-man-fran-sodra-maltfabriken","status":"publish","type":"post","link":"https:\/\/blogg.land.se\/joellinderoth\/little-rocket-man-fran-sodra-maltfabriken\/","title":{"rendered":"Little Rocket Man fr\u00e5n S\u00f6dra Maltfabriken"},"content":{"rendered":"

Det var n\u00e5gon som fr\u00e5gade mig om vilken \u00f6l jag hade som favorit f\u00f6r tillf\u00e4llet. N\u00e5got f\u00f6rv\u00e5nande h\u00f6rde jag mig sj\u00e4lv svara Little Rocket Man. Men efter att jag hade svarat s\u00e5 ins\u00e5g jag att jag nog hade svarat r\u00e4tt. Little Rocket Man fr\u00e5n S\u00f6dra Maltfabriken \u00e4r en favorit just nu.<\/strong><\/p>\n

S\u00f6dra Maltfabriken \u00e4r ett bryggeri som jag f\u00f6ljt ganska n\u00e4ra genom \u00e5ren. N\u00e4r de rullade ig\u00e5ng sin verksamhet var det i ett annat \u00f6l-Sverige, ett \u00f6l-Sverige som hade flera nya moderna bryggerier som Oppig\u00e5rds, Nils Oscar och J\u00e4mtlands men d\u00e4r de lokala bryggerierna precis hade b\u00f6rjat etablera sig i olika delar av Sverige.<\/p>\n

S\u00f6dra Maltfabriken etablerade sig s\u00f6der om Stockholm, tog ett retro-inspirerat namn och satte retro-etiketter p\u00e5 flaskorna och b\u00f6rjade rulla ut sin \u00f6l. Det gick bra trots att \u00f6len faktiskt inte var s\u00e5 bra. Problem i bryggverket gjorde att det smakade plast och unket och jag tror baske mig de h\u00f6ll p\u00e5 i ett \u00e5r innan de hade f\u00e5tt koll p\u00e5 problemen i bryggeriet.<\/p>\n

Trots detta s\u00e5 \u00f6kade produktionen<\/strong>, n\u00e4romr\u00e5det hade v\u00e4ntat p\u00e5 ett lokalt bryggeri och man hade volymkapaciteten, man hade en begynnande distribution och man hade ett riktigt snyggt varum\u00e4rke. Dessutom hade man tajming och S\u00f6dra Malt blev en snackis, ett bryggeri som m\u00e5nga fick en relation till.<\/p>\n

S\u00f6dra Maltfabriken fick ocks\u00e5, vilket var ganska tidigt i den moderna \u00f6lsagan, i Sverige, m\u00f6jlighet att vinna en offert p\u00e5 Systembolaget – en offert p\u00e5 (tror jag) 40 000 liter (eller var det 40 000 burkar?) – offerten var en av de f\u00f6rsta ”stora” offerter som ett av de nya, mindre bryggerierna plockade hem.<\/p>\n

Om jag inte minns fel<\/strong> s\u00e5 var det pale alen Almighty som bolaget k\u00f6pte in och om jag inte minns fel (igen!) s\u00e5 bryggde S\u00f6dra Malt \u00f6len delvis p\u00e5 Spendrups bryggeri i Dalarna.<\/p>\n

Se d\u00e4r, ett stycke svensk \u00f6lhistoria! Och S\u00f6dra Maltfabrikens och Spendrups historia har fortsatt – idag ing\u00e5r S\u00f6dra i Spendrups varum\u00e4rkesportf\u00f6lj.<\/p>\n

\"S\u00f6dra
S\u00f6dra Maltfabriken och Spendrups. Foto: Sk\u00e4rmdump.<\/figcaption><\/figure>\n

Genom \u00e5ren har jag druckit<\/strong> S\u00f6dra Maltfabrikens \u00f6l med j\u00e4mna mellanrum och jag har oftast landat i samma slutsats g\u00e5ng efter annan – habilt men inte mer. Felsmakerna finns inte kvar men det \u00e4r genomg\u00e5ende \u00f6l som landar i mainstream-f\u00e4llan, bryggeriet har landat i f\u00e5llan d\u00e4r man vill kunna s\u00e4lja st\u00f6rre volymer till mindre priser (relativt s\u00e4tt) och d\u00e4rmed h\u00e5ller man ned r\u00e5varulistan och lyckas inte dunka in de stora smak-sensationerna.<\/p>\n

M\u00e4rk v\u00e4l att detta nu \u00e4r spekulationer fr\u00e5n min sida och en subjektiv upplevelse, det beh\u00f6ver inte \u00f6verensst\u00e4mma med sanningen.<\/p>\n

Dock, p\u00e5 senare tid har jag hittat en<\/strong> del \u00f6l fr\u00e5n S\u00f6dra Maltfabriken som b\u00f6rjat r\u00f6ra sig i h\u00f6gre smakregister och den h\u00e4r – Little Rocket Man – \u00e4r definitivt en fulltr\u00e4ff fr\u00e5n bryggeriet i Haninge. Smakrik, nyanserad och balanserad mellan de d\u00e4r lite m\u00f6rka frukstr\u00e5ken och de lite ljusa citrus\/grape-smakerna – en bra och finst\u00e4md mix.<\/p>\n

Kul att S\u00f6dra Maltfabriken har b\u00f6rjat hitta formen igen! Sedan m\u00e5ste jag kolla vidare p\u00e5 det d\u00e4r med Spendrups-kopplingen, vad \u00e4r dealen egentligen?<\/p>\n","protected":false},"excerpt":{"rendered":"

Det var n\u00e5gon som fr\u00e5gade mig om vilken \u00f6l jag hade som favorit f\u00f6r tillf\u00e4llet. N\u00e5got f\u00f6rv\u00e5nande h\u00f6rde jag mig sj\u00e4lv svara Little Rocket Man. Men efter att jag hade svarat s\u00e5 ins\u00e5g jag att jag nog hade svarat r\u00e4tt. Little Rocket Man fr\u00e5n S\u00f6dra Maltfabriken \u00e4r en favorit just nu. S\u00f6dra Maltfabriken \u00e4r ett…<\/p>\n","protected":false},"author":254,"featured_media":357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"\nLittle Rocket Man fr\u00e5n S\u00f6dra Maltfabriken - \u00d6l-Land | Joel Linderoth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogg.land.se\/joellinderoth\/little-rocket-man-fran-sodra-maltfabriken\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Little Rocket Man fr\u00e5n S\u00f6dra Maltfabriken - \u00d6l-Land | Joel Linderoth\" \/>\n<meta property=\"og:description\" content=\"Det var n\u00e5gon som fr\u00e5gade mig om vilken \u00f6l jag hade som favorit f\u00f6r tillf\u00e4llet. N\u00e5got f\u00f6rv\u00e5nande h\u00f6rde jag mig sj\u00e4lv svara Little Rocket Man. Men efter att jag hade svarat s\u00e5 ins\u00e5g jag att jag nog hade svarat r\u00e4tt. Little Rocket Man fr\u00e5n S\u00f6dra Maltfabriken \u00e4r en favorit just nu. 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