{"id":70,"date":"2015-11-02T13:31:02","date_gmt":"2015-11-02T12:31:02","guid":{"rendered":"http:\/\/blogg.land.se\/mellan-sulan-och-golvet\/?p=70"},"modified":"2015-11-02T13:31:02","modified_gmt":"2015-11-02T12:31:02","slug":"hur-kul-kan-en-dansannons-bli","status":"publish","type":"post","link":"https:\/\/blogg.land.se\/mellan-sulan-och-golvet\/hur-kul-kan-en-dansannons-bli\/","title":{"rendered":"Hur kul kan en dansannons bli?"},"content":{"rendered":"

Det ska s\u00e4gas f\u00f6rst av allt, jag har inget emot klassiska dansst\u00e4llet Kristallen i Nybro. Detta f\u00e5r bara exemplifiera en typ av annons jag ser \u00f6verallt hela tiden n\u00e4r det g\u00e4ller just dansevenemang.<\/p>\n

Jag tror tanken \u00e4r f\u00f6ljande: vi s\u00e4tter in en annons p\u00e5 fredagen (dansen \u00e4r en l\u00f6rdag), s\u00e5 som vi alltid har gjort. D\u00e5 kommer publiken att vallf\u00e4rda (s\u00e5 som den alltid har gjort, eller gjorde f\u00f6r 30 \u00e5r sen…). Och den h\u00e4r annonsen \u00e4r s\u00e5 typisk f\u00f6r dansevenemang. N\u00e5got som \u00e4r lite ovanligt (om \u00e4n positivt) \u00e4r att bandnamnet \u00e4r i fet stil. M\u00e5nga annonser har \u00e4nnu mer (on\u00f6dig) text och s\u00e4tter det aktuella bandnamnet – det vill s\u00e4ga artisten som ska dra publiken – b\u00e5de l\u00e4ngst ner och med s\u00e5n liten stil att punktskrift hade varit b\u00e4ttre.<\/p>\n

\"Annons<\/a>
Annons ur Blekinge L\u00e4ns Tidning<\/figcaption><\/figure>\n

Dag och tid \u00e4r f\u00f6rst\u00e5s bra, en bild s\u00e4ger ju f\u00f6rst\u00e5s alltid mer \u00e4n tusen ord, men hade man kl\u00e4mt in en bild h\u00e4r p\u00e5 stackars Glenn Endys hade man ju inte f\u00e5tt plats med all annan viktig information. Till exempel de tv\u00e5 telefonnummer man kan ringa om man vill ha info, om vad \u00e4r oklart. Allt matnyttigt st\u00e5r ju i annonsen. Hyfsat stort \u00e4r ocks\u00e5 arrang\u00f6rens namn och hyfsat fett \u00e4r ocks\u00e5 n\u00e4sta veckas dans som man allts\u00e5 g\u00f6r reklam f\u00f6r redan nu. Ett otyg de flesta arrang\u00f6rer g\u00f6r (\u00e4ven jag har fallit i den f\u00e4llan, att \u00e4gna annonsutrymme \u00e5t n\u00e5got som \u00e4r sedan). Totalt sett \u00e4r ju layout och ”inf\u00f6rs\u00e4ljningen” i annonsen inte s\u00e4rskilt lockande!<\/p>\n

Men det roligaste kommer nu: medlemskontroll! Du \u00e4r inte v\u00e4lkommen om du inte \u00e4r medlem, f\u00f6r h\u00e4r \u00e4r det kontroll att du \u00e4r beh\u00f6rig att roa dig. D\u00e5 undrar jag stillsamt om det inte \u00e4r enklare och billigare att skicka ut ett brev vid f\u00f6reningens terminsstart och informera om alla danser, mycket mycket billigare \u00e4n att k\u00f6pa annonsplats i flera tidningar, n\u00e4r det dessutom bara \u00e4r medlemmar som f\u00e5r g\u00e5.<\/p>\n

Summa summarum \u00e4r att annonsen s\u00e5ledes mest finns till f\u00f6r att avskr\u00e4cka icke beh\u00f6riga att komma till Kristallen och roa sig…<\/p>\n","protected":false},"excerpt":{"rendered":"

Det ska s\u00e4gas f\u00f6rst av allt, jag har inget emot klassiska dansst\u00e4llet Kristallen i Nybro. Detta f\u00e5r bara exemplifiera en typ av annons jag ser \u00f6verallt hela tiden n\u00e4r det g\u00e4ller just dansevenemang. Jag tror tanken \u00e4r f\u00f6ljande: vi s\u00e4tter in en annons p\u00e5 fredagen (dansen \u00e4r en l\u00f6rdag), s\u00e5 som vi alltid har gjort….<\/p>\n","protected":false},"author":139,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,18],"tags":[38,39,36,40,37],"yoast_head":"\nHur kul kan en dansannons bli? | Thomas Deutgen | Mellan sulan och golvet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogg.land.se\/mellan-sulan-och-golvet\/hur-kul-kan-en-dansannons-bli\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hur kul kan en dansannons bli? | Thomas Deutgen | Mellan sulan och golvet\" \/>\n<meta property=\"og:description\" content=\"Det ska s\u00e4gas f\u00f6rst av allt, jag har inget emot klassiska dansst\u00e4llet Kristallen i Nybro. 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